Marketing & Design
Using keywords to leverage your presence is a tactic called SEO, or search engine optimization. The more your keywords match search terms, the more likely they are to be brought to the Googler.
5 Copywriting Rules for More Conversions on Landing Pages
Establishing a business page on Facebook is easy and free. Not only is it a great way to provide basic information about your brand, you’ll have access to analytics on those who are engaging. Super helpful when trying to hone your approach.
E-Commerce Marketing 101
I hate the word ‘omni-channel.’ It’s self-important and catchphrasy. But you know, I’m in the business of SEO, so I’ll just say it again… omni-channel. It means integrating different methods of shopping available to consumers. I.e., presence across multiple platforms.
The Future of Digital Marketing, and What You Can Do About It
The ultimate aim of a business is profit and growth, year in, year out. A key part of this is keeping your customers around long enough to double dip. AKA retention.
Ways to Improve Your Brand Loyalty
Either we are sheep people, or web trends are manifestations of a quality of our time.
Let’s be honest. Trends are speculative, helped along by the word ‘trend.’ Anyone looking to be ahead of the pack looks for the pack.