Marketing & Design
Both are vital to the experience of your end-users, which is vital to the success of the venture. The key difference is in the wording.
Usability Testing - What Is It, and How Is It Different from User Testing?
Just like running a business, there’s a lot of work, passion and patience required. ‘Best practice’ is now common knowledge, or just a Google search away.
Here are some steps to help you design your own content marketing strategy, letting you tap into the small gains of what everyone is doing, and make some big leaps of your own…
How to Create a Content Marketing Strategy to Grow Your Business
Not just another ritzy upgrade, online booking systems are a clear trend in North American business.
With crowded markets, endless consumer options and e-commerce booming, if you can’t beat ‘em, you certainly have to join ‘em.
Increase customer flow towards your business with an online booking system
Whether you’re a Christian or a Consumer, the festive season means something to you. The origin story of the celebration of Christmas is known to millions the world over.
A History of Consumer Christmas
You don’t have to have a massive budget or establishment to benefit from the fact that everyone uses Google. Including your prospective customers.
5 Ways to Get the Most Out of Your Google Ads Account
When you’re seeking a partner to help grow your business, you won’t be short of options. A simple Google search yields a wealth of results for consultancy firms and freelancers, promising big results.
The importance of finding someone with key skills as a professional is always more important than how they sell you. But how to tell the difference?
Here are some key skills to look for, and methods of sifting through the sales talk.
What are the key skills of a good digital marketing consultant?
Using keywords to leverage your presence is a tactic called SEO, or search engine optimization. The more your keywords match search terms, the more likely they are to be brought to the Googler.
5 Copywriting Rules for More Conversions on Landing Pages
Establishing a business page on Facebook is easy and free. Not only is it a great way to provide basic information about your brand, you’ll have access to analytics on those who are engaging. Super helpful when trying to hone your approach.
E-Commerce Marketing 101
I hate the word ‘omni-channel.’ It’s self-important and catchphrasy. But you know, I’m in the business of SEO, so I’ll just say it again… omni-channel. It means integrating different methods of shopping available to consumers. I.e., presence across multiple platforms.
The Future of Digital Marketing, and What You Can Do About It
The ultimate aim of a business is profit and growth, year in, year out. A key part of this is keeping your customers around long enough to double dip. AKA retention.
Ways to Improve Your Brand Loyalty
Either we are sheep people, or web trends are manifestations of a quality of our time.
Let’s be honest. Trends are speculative, helped along by the word ‘trend.’ Anyone looking to be ahead of the pack looks for the pack.